WILDASTER creates chic and effortless swimwear for modern women who love to travel. With a focus on essential elements, the brand offers ‘modern meets classic’ statement pieces. The designs are simple yet sensual with carefully chosen colors and silhouettes.
Each piece is tailored with attention to detail from premium Italian and Korean fabrics, making all pieces sit like a second skin.
WILDASTER continues to expand their swimwear range into resort and lifestyle, promising authenticity, quality, and customer satisfaction.
With experiences at multinational fashion houses, management consulting, and startup investment, Alyssa left in 2017 to fulfill her dreams.
She was a third culture kid who grew up in Europe, Asia, and the US which offered her the opportunity to travel extensively, exposing her to new cultures and locales.
After being raised in the world’s biggest cities such as New York and Seoul, Alyssa designs with travel and versatility in mind, creating outfits that can be worn from day to night. Her simple yet definite styles blur the aesthetic lines of clothing, and swim, holding potential for design evolution.
Her goal was to offer an affordable luxury label that offers identifiable designs: simple designs would look great on any holiday destination or pool party, and is easy to mix match. Traveling and relocating have taught her to focus on basic elements with focus on authenticity.
Upon the launch of WILDASTER, she wanted to emphasize strength of softness in femininity.
Also, with so much enthusiasm for entrepreneurship and social responsibility, she currently is developing a low-cost co-living brand.